De Novo?

In general usage, de novo is a Latin expression meaning "from the beginning," "afresh," "anew," "beginning again."De novo mutation, a genetic mutation that neither parent possessed nor transmitted.

De novo transcriptome assembly, the method of creating a transcriptome without a reference genome

De novo synthesis of complex molecules from simple molecules in biochemistry

In bioinformatics, de novo is a form of sequencing, as in "de novo peptide sequencing."

De novo, a method for making predictions about biological features using only a computational model without extrinsic comparison to existing data. In this context, it may be sometimes interchangeable with the Latin term ab initio.

De novo hybrid, an organism newly derived from two distinct parent taxa (i.e., an F1 hybrid or hybrid not far removed from the F1 generation).Computer science[edit]

De novo search, signifying the start of a new (or repeated from the start) algorithm in computer science, discrete and computational geometry, and in particular, a packing problem.

Law[edit]

Trial de novo, or a new trial in the legal system

De novo review, an appellate standard of review for legal issues

Economics[edit]

De novo bank, a state bank that has been in operation for five years or less

In financial terminology, numbers reported by newly founded companies (especially the financial services industry) are qualified as de novo, to distinguish them from older companies. For example, "growth de novo" means growth of newly started companies.

In the context of marketing and advertising, de novo means "again, but in a different way" and is linked to guerrilla and grass roots marketing campaigns.