Apresentação P!

Banners -Technical Specs

Make your banners performing more

v.1.0 (2.04.2015) –  Copyright © Public-Ideas

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Summary

1.        Generate good Click-Through-Rate (CTR) and conversions        

2.        Market standard for desktop        

3.        Market standard for mobile        

4.        Hosting        

5.        Optimize the tracking        

1. Generate good Click-Through-Rate (CTR) and conversions

Success Factors:

• Viewable (dynamic .gif animated 2 or 3 step max.)
• Quick to read and understand (people are reading in Z)
• Call to action

Which information:

• Commercial offer or incentive (voucher, discount, opportunity)
• Create the opportunity (ex. The promotion is going to finish soon!)
• Not only the price! Think that graphics reflect your brand image
• Call to action

Landing and deeplinking:

• Deeplink to a pecific product or page of your ecommerce
• Or create a dedicated landing (or mini-site) for this campaign

1. Market standard for desktop

Weight : Do not exceed 150 Kb Format : Prefer .gif animated or simple .gif

• Logo

• 120x60 px

• Classic

• 468x60 px
• 728x90 px

• Skycrapers

• 120x600 px
• 120x140 px
• 160x600 px

• Rectangle

• 125x125 px
• 250x250 px
• 180x150 px
• 300x250 px
• 336x280 px

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1. Market standard for mobile

Weight : Do not exceed 50 Kb Format : Prefer .gif animated or simple .gif

IPHONE	ANDROID
Classic 320x53 px – max. 20 Kb Classic Interstitial 320x480 px – max. 50 Kb 640x960 px – max. 50 Kb Carrousel banner 640x106 px – max. 20 Kb Bouncing image 200x200 px – max. 20 Kb 400x400 px – max. 20 Kb	Classic 320x53 px – max. 20 Kb 480x60 px – max. 20 Kb Classic Interstitial 320x480 px – max. 50 Kb 480x320 px – max. 50 Kb Banner expand 720x120 px – max. 50 Kb
IPAD	ANDROID TABLET
Classic 728x90 px – max. 20 Kb 1024x90 px – max. 20Kb Classic Interstitial 728x1024 px – max. 80 Kb 1024x768 px – max. 80 Kb Bouncing image 200x200 px – max. 20 Kb 400x400 px – max. 20 Kb	Classic 1536x256 px – max. 20 Kb 2048x180 px – max. 20 Kb Classic Interstitial 768x1024 px – max. 80 Kb 1024x768 px – max. 80 Kb

1. Hosting

• Can be done from a dedicated ad server
• Can be hosted from Public-Ideas directly

1. Optimize the tracking

• Google Anlatytics

Think about tracking your redirection links, by creating dedicated campaigns in your GA tool. It will help you to understand better which are format to keep and which one you should optimize or stop. For example:

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