Fsc-influencia No Mercado De Papel E Celulose

produto relativamente barato cobrando muito. Mas o curioso é que mesmo a Starbucks não compreende isso", diz ele.

Neurobiólogo, Müller não critica as condições de trabalho na multinacional especializada em bebidas quentes. Pelo contrário, o que ele quer dizer é que a companhia com sede em Seattle deixa de ganhar milhões de dólares ao ano por pura ignorância. A razão? Ela não cobra o que deveria pelo café que oferece.

A observação é quase ofensiva. Mas Müller está convencido de que os clientes, na verdade, estariam dispostos a pagar mais por produtos pelos quais a Starbucks já cobra caro. A pesquisa de mercado clássica não funciona corretamente, segundo ele.

O pesquisador de cérebros é também um profissional de vendas. Müller trabalhou na Simon-Kucher & Partners, importante consultoria internacional que orienta empresas a fixarem preços adequados para seus produtos. Mas ele logo perdeu interesse no trabalho ao perceber que "a pesquisa de mercado clássica não funciona corretamente". Na sua opinião, a credibilidade das pessoas pesquisadas é limitada quando elas devem afirmar honestamente o quanto estariam dispostas a pagar por um produto.

Denmark (Listeni/ˈdɛnmɑːrk/; Danish: Danmark, pronounced [ˈd̥ɛnmɑɡ̊] ( listen)), officially the Kingdom of Denmark (Danish: Kongeriget Danmark, [ˈkɔŋəʁiːəð ˈd̥ɛnmɑɡ̊] ( listen)), is a sovereign state in Northern Europe, located south-west of Sweden, south of Norway, and bordered to the south by Germany. The Kingdom has two autonomous constituent countries in the north Atlantic Ocean, the Faroe Islands and Greenland. At 43,094 square kilometres (16,638.69 sq mi),[10] and a population of around 5.6 million inhabitants, Denmark consists of a peninsula, Jutland, and the Danish archipelago of 407 islands,[11] of which around 70 are inhabited, are characterised by flat, arable land and sandy coasts with little elevation and a temperate climate. The national language, Danish, is closely related to Swedish and Norwegian.

The Kingdom of Denmark is a unitary constitutional monarchy with Margrethe II as queen regnant, organised in a parliamentary democracy. Ending absolute monarchy introduced in 1660, the Constitution of Denmark was signed on 5 June 1849, only to be rewritten four times; the latest revision in 1953. The unicameral parliament, the Folketing, resides in the capital of Copenhagen, together with judicial, executive, and legislative powers. Denmark[b] exercises hegemonic influence in the Danish Realm, devolving political powers to handle internal affairs to the Faroe Islands and Greenland. Denmark became a member of the European Union in 1973, maintaining four opt-outs from European Union policies, as outlined in the 1992 Edinburgh Agreement. Both the Faroe Islands and Greenland remain outside the Union.

Home of the Vikings, the unified kingdom of Denmark emerged in the 8th century as a proficient seafaring nation in the struggle for control of the Baltic Sea. The establishment of the personal Kalmar Union under Danish rule in 1397 ended with Swedish secession in 1523; one year later, Denmark entered union with Norway until its dissolution in 1814. Several cessions of Danish territory that had begun in the 17th century caused a surge of nationalist movements that gained momentum in the 1830s and concluded with a defeat in the 1864 Second Schleswig War. A new European outlook was sought after the war, resulting in adjustment and cooperation.

Denmark remained neutral during World War I and the German invasion in April 1940 saw brief military skirmishes while the Danish resistance movement was active from 1943 until the German surrender in May 1945. Denmark abandoned its traditional neutrality by joining NATO in 1949. The post-war period generated an increase of wealth and brought closer European integration. Denmark has been an active participant in international peacekeeping missions. It took part in the UN peacekeeping mission in the Balkans in the 1990s. More recently, it has participated in military engagements in the Middle East at the turn of the 21st century.[12]

An industrialized exporter of agricultural produce in the second half of the 19th century, Denmark introduced social and labour-market reforms in the early decades of the 20th century, making the basis for the present welfare state with a highly developed mixed market economy. The Danish krone has been pegged to the euro since 1 January 1999. Denmark has close cultural, economic, and historical ties with its neighbours, resulting in the Danish-Swedish Øresund Bridge and the planned Danish-German Fehmarn Belt Fixed Link.

Denmark is frequently ranked as the happiest country in the world in cross-national studies of happiness.[13][14][15][16][17] Denmark ranks as having the world's highest social mobility,[18] a high level of income equality,[19] and has one of the world's highest per capita income. For 2013, Denmark is listed 15th on the Human Development Index[20] and 9th on the inequality-adjusted HDI. Denmark ranks highly positive on the Corruption Perceptions Index and the Legatum Prosperity Index, and as a full democracy on the Democracy Index.[21][22][23] Denmark is among the founding members of the NATO, Nordic Council, OECD, OSCE, and the United Nations. There are three Danish heritage sites inscribed on the UNESCO World Heritage list in Northern Europe.

Contents [hide]

1 Etymology

2 History

2.1 Prehistory

2.2 Viking and Middle Ages

2.3 Early modern history (1536–1849)

2.4 Constitutional monarchy (1849–present)

2.4.1 Post-war (1945–present)

3 Geography of Denmark

3.1 Climate

3.2 Environment

4 Governance

4.1 Political system

4.2 Judicial system

4.3 Foreign relations and military

4.4 Administrative divisions

4.4.1 Greenland and the Faroe Islands

5 Economy

5.1 Energy

5.2 Transport

5.3 Technology

5.4 Public policy

6 Demographics

6.1 Religion

6.2 Education