Exemplo de uso do McDonalds CRM

McDonalds CRM Case Study

Customer Relationship Management (CRM) is important for businesses. Not only can it help you improve your relationship with clients but it can also help to entice new customers and boost your profits. Aided by CRM software, businesses can really get to know their customers’ habits and interactions and McDonalds is a great example of a business who’s done this well.

About McDonalds

McDonalds is a global fast-food restaurant chain which has over 30,000 branches in over 100 companies. One of the most well-known names in the world, McDonalds instantly sparks recognition and connotations from those who are familiar with it.

McDonalds and CRM

McDonalds uses PowerCentre by Astute Solutions, and being a global chain with millions of customers, it needs to use an effective and reliable way of connecting with its customers and keep ahead of this very competitive market.

PowerCentre has enabled them to collect data about the views of their customers, whether or not they’re satisfied as well things that cause dissatisfaction. The data is available in real time and allows McDonalds to share the information with people across the organisation quickly for the most relevant results.

The PowerCentre software provides McDonalds with up to date databases for which can measure satisfaction results across the brand as a whole, by region or even down to individual restaurants. This makes it easy to identify problems and get them resolved quickly.

McDonalds have benefitted from the aftercare and support from Astute Solutions which make them more than a software provider. Helping businesses to monitor the reactions of their customers, Astute Solutions provide continued advice and offer recommendations, giving a much more personal service than simply as a software vendor.

CRM software like PowerCentre is suitable for big corporations like McDonalds but its software can also provide great solutions for smaller businesses too to help them connect with customers and get to understand there likes and needs better.