MODELO DE ESTRUTURA PARA PLANO DE NEGOCIO

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SUMÁRIO[pic 2]

1. Sumário Executivo ....................................................................         02
2. Planejamento Estratégico .........................................................         03

1. Missão ..................................................................................        03
2. Visão .....................................................................................        03
3. Análise do Ambiente Externo .................................................        03

1. Oportunidades.....................................................................        03
2. Ameaças..............................................................................        03

1. Análise do Ambiente Interno ..................................................        04

1. Forças..................................................................................        04
2. Fraquezas............................................................................        04

1. Metas e Objetivos ...................................................................        04
2. Formulação da Estratégia .......................................................        04

1. Descrição da Empresa ................................................................        05
2. Produtos e Serviços ....................................................................        06
3. Análise de Mercado.....................................................................        06
4. Plano de Marketing.....................................................................        07

1. Preço ......................................................................................        07
2. Produto ..................................................................................        07
3. Ponto ou Praça .......................................................................        07
4. Promoção e Propaganda .........................................................        07

1. Plano Financeiro.........................................................................        08

1. Balanço Patrimonial ...............................................................        08
2. Demonstração de Resultados .................................................        08
3. Fluxo de Caixa .......................................................................        08
4. Ponto de Equilíbrio .................................................................        08
5. Prazo de Payback ....................................................................        08

8. Anexos .........................................................................................        09

1 - SUMÁRIO EXECUTIVO

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2 - Planejamento Estratégico do Negócio

        2.1 – Missão

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        2.2 – Visão

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        2.3 – Análise do Ambiente Externo

                2.3.1 - Oportunidades

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