Análise Sobre "What is strategic management"

 FAE – CENTRO UNIVERSITÁRIO FRANCISCANO DO PARANÁ

CURSO DE ADMINISTRAÇÃO

DISCIPLINA: ADMINISTRAÇÃO ESTRATÉGICA

ALUNO(S): MATHEUS BALESTRIN

DATA: 17/08/2022

RESENHA DO ARTIGO WHAT IS STRATEGIC MANAGEMENT:

 

The paper starts with a quote from Kenneth Andrews, which was a pioneer on the introduction of strategic management, explaining his view on strategic management and will set the tone for the rest of the article. The paper was written in the name of University of Virginia, which was ranked number five among all schools in the US. Many successful managers studied there, to name a few, Daniel H. Mudd, former president and CEO of Fannie Mae, and Tammy Murphy, a project leader of Goldman Sachs. From there, the article describes how the classic definition of strategy emphasizes its complex nature. Although the paper presents how the interpretation of strategy is relative to different roles played in a business environment, it has changed over time, most notably in applying competitive thinking and value creation. The article sets the tone for the rest of the read to show different considerations and a focus on how companies use business strategies to create value and how important this will be in the role of a manager and a leader.

As the paper starts, it is brought to question what a leader does, what a manager's role involves as a whole, and what strategy signifies in a business environment. The paper first states that strategy is an organizing process and involves formulation and implementation, which cannot be conceived as effective on their own and states that strategic management is dynamic. It encompasses both simultaneously, having to intentionally formulate a strategy and respond tactically to problems that may emerge. To develop the idea further, the article also states how a manager/leader must be able to deal with considerations that surface from inside and outside of the firm. It should set apart the features and objectives by being able to leverage its capabilities to achieve such goals. There are a variety of external factors, such as, technological, economic, and the competitiveness of the market, these which can affect a firm’s strategy, including its distribution of labor and supply chains, all the way to the influence the organization puts on stakeholders. These factors are accentuated in today’s world, where speed and access to information can cause a more significant impact between these forces. Therefore and according to the paper, strategic management must consider the economic, technological, and societal environments in which the firm is situated, as well as having the leader capable of formulating and implementing a strategy, managing the processes and it’s people by leveraging the resources to achieve a specific quota.

Continuing on the same topic, it’s brought the idea that strategic management is an integrative exercise. The article shows how different areas in an organization like finance, marketing and alike will often apply a specific paradigm to problems and considerations, diverting from complexity in favor of a sharp focus on discipline. Hence, the problems one strategic manager might encounter are not isolated, rather, they try and solve a range of crossdisciplinary considerations. As exemplified by the paper, a way of creating value for financiers is to also create value to important/vital stakeholders, such as creating goods customers want and work environments that help workers to contribute to the organization. These two in this example go hand to hand, implying that strategic management works when everything is aligned well and works together, bringing different departments problems into one’s hands.

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