O Projeto Muldisciplinar

UNIVERSIDADE PAULISTA

CURSO SUPERIOR DE TECNOLOGIA EM MARKETING

MARCIO MARTINS DA SILVA

ANÁLISE DA EMPRESA: Vita Seiva

VARGINHA

2019

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UNIVERSIDADE PAULISTA

CURSO SUPERIOR DE TECNOLOGIA EM MARKETING

MARCIO MARTINS DA SILVA

ANÁLISE DA EMPRESA: Vita Seiva

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VARGINHA

2019

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SUMÁRIO

1. INTRODUÇÃO          4

2. FUNDAMENTAÇÃO TEÓRICA        5

1. Fundamentos da Administração                                                                                                                                          5
2. Comunicação Empresarial                                                                                                                                                          6
3. Técnica de Informática                                                                                                                                                                  7

2. METODOLOGIA                                                                                                                                                                                                  8

1.  Local de Pesquisa                                                                                                                                                                                  9
2.  Missão Visão Valores                                                                                                                                                                          9
3.  Portfólio de Produtos                                                                                                                                                                          9
4.  Responsabilidade Social                                                                                                                                                          9
5.  Comunicação Interna                                                                                                                                                                          9
6.  Comunicação Externa                                                                                                                                                                10
7.  Comunicação Interpessoal                                                                                                                                                        10
8.  Atendimento ao cliente                                                                                                                                                                10
9.  Gestão Integrada                                                                                                                                                                                11
10.  Softwares                                                                                                                                                                                                        11

3. CONCLUSÃO                                                                                                                                                                                                        12

REFERÊNCIAS                                                                                                                                                                                                        13

APÊNDICE A – Entrevista – Fundamentos da Administração                                                                    14

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