Marca Coca-Cola no Brasil

The brand COCA-COLA BRAZIL has been active in Brazil since 1942. It is among the

biggest four company of Coca-Cola's Company. Coca-Cola Brazil can be found through the

country. As most companies, this brand is also concerned about the environment. I will

emphasize its sustainable bottels. This company was the first to develop ecological bottles

made by sugar cane. The goal of producing a new kind of bottle is to reduce foot-print. For

this purpose, it has a different way to produce its plastic bottles. The Coca-Cola uses natural

and renewable raw materials to produce beverage packaging, such as ethanol produced from

sugar cane instead of using just oil. The result of mixing sugar cane and oil is a plastic 100%

recyclable. Despite using different components of regular bottles, this eco bottle seems like the

conventional bottle. Nothing has changed, just the composition. The next challenge is to

produce bottles that are 100% recycled.

The plastic bottles made from sugar cane is called "PlantBottle" The PlantBottle is

composed 30% of sugar cane and molasses (a derivative of sugar cane) and 70% of regular

PET. To be more specific, 30% is monoethylene glycol and the others 70% is purified

terephtalic acid. The goal is to reduce oil consumption in 5 thousand, in consequence the

emission of CO

2

will be reduced in 100 %. The sugar cane used to produce the bottles is

cultivated by audited suppliers that use just water rain.

According to the Sustainability Report from Coca-Cola Brazil, in 2011 the company

hired 15,231 new employees and 16,335 were fired. In 2011, the minimum monthly salary in

Brazil was R$ 545.00 (U$ 250.00), while the minimum monthly salary for Coca-Cola's

employees was R$ 720.10 (U$ 330.32). It means that this company paid its employees 32.12%

more than national minimum salary. About 88% of the employees are men. On the other hand,

88% layoffs are men too. The company also employees people with special needs.

As I said before, Coca-Cola Brazil is concerned with the environment. For that reason,

this company developed the PlantBottle and other resources to help the environment, such as

collecting bottles to be recycled - collecting bottles also employees many people in Brazil. It

already recycles almost 57% of plastic bottles, but its goal is to recycle 100% by 2020. Coca-

Cola and Wal-Mart