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Semestre 1/2014

GABARITO

Wearable Computers Are the Next Big Devices

By NICK BILTON

The wearable*computing wars are about to begin, says a report released by Forrester Research. The report predicts that consumers will begin experimenting more with wearables over the coming years, specifically around health and fitness, navigation, social networking and gaming. This new theme among consumers will hasten big tech companies to begin creating wearable computing products.

In a blog post on the Forrester Web site, Sarah Rotman Epps, the personal computer analyst who wrote the report, said that wearable computing was about to move into the mainstream and the big technology companies in Silicon Valley would help hasten its adoption.

“Wearable devices, or ‘wearables’, have enormous potential for uses in health and fitness, navigation, social networking, commerce, and media,” Ms. Epps wrote in the blog post. “Imagine video games that happen in real space! Or glasses that remind you of your colleague’s name! Or paying for a coffee at Starbucks with your watch instead of your phone! Wearables will transform our lives in numerous ways, trivial and substantial.”

The report says that Apple, Google, Microsoft, Amazon and Facebook, along with each company’s developer communities, will bring about a new platform war — not dissimilar to the mobile battles that are taking place today. The race to own this new computing space will help accelerate the creation of wearable computers.

In the report, Ms. Epps discussed how each company can benefit consumers with its current war chest. “Apple has the most polished marketing, channel and brand,” she writes, “Google has an open platform and license to experiment. Microsoft has the best depth sensor yet. Amazon has information on more than 100 million products and their buyers. Facebook has a Rolodex — and facial recognition — for 800 million people.”

As I have observed previously, wearables are likely to become commonplace over the next decade. The Forrester report predicts this could happen much faster.

Earlier this year Google finally revealed a secret project called Project Glass that can augment a person’s vision through a computerlike pair of glasses. The glasses can stream information to the lenses and allow the wearer to send and receive messages through voice commands. There is also a built-in camera to record video and take pictures.

COMPREHENSION

1. Marque a opção correta. (1.0 pt)

De acordo com o relatório da Forrest Research, os consumidores começarão a testar os wearables. Isso terá como consequência:

A. ( ) uma pane no Silicon Valley.

B. ( X ) uma maior oferta de wearables lançados pelas grandes companhias.

C. ( ) a Amazon lançará seus produtos na plataforma do Google.

2. No parágrafo 3, Ms. Sarah R. Epps desafia os leitores a imaginar algumas maravilhas que os wearables podem proporcionar.

Selecione uma delas e copie (em inglês) aqui embaixo. (1.0 pt)

Qualquer uma dessas:

Imagine video games that happen in real space!

(Imagine) glasses that remind you of your colleague’s name!

(Imagine) paying for a coffee at Starbucks with your watch instead of your phone!

3. “The wearable computing wars” (parágrafo 1) de que fala o texto é comparada a outra guerra no texto. Qual das opções abaixo se refere a essa outra guerra? (1.0 pt)

A. ( ) wearable battles

B. ( X ) mobile battles

C. ( ) a race to create a new platform in Facebook.

D. ( ) a race to win virtual recognition.

4.