Hi And Welcome

Hi and welcome to this course in this house I will teach you everything you need to know about social

influence so that you can put it between for its people so that they would say yes instead of No.

But here I just want you to be careful because I want you to have great intentions because if you have

bad intentions please don't use these techniques because there are really powerful and they created

these groups because I want you to positively influence people.

OK.

So this is my main goal here is have good intentions that's really important.

If you use these techniques use them carefully because they are really powerful.

So now who I am so I am a social skills consultant.

That is not traveling the world and teaching people how they can increase their social skills.

So I'm really passionate about social skills and it is something that's I really really really love

doing because 15 years ago I was really really shy introverted.

I had no friends.

So for me it was really terrible.

I had zero social skills.

So what I did for the last 15 years I read all the books I could find.

I attended seminars all around the world.

I interviewed social experts and I watched all the online seminars online products I could find about

social kids.

And then I applied everything I applied everything for years for years and years an hour to share their

principles of social influence principles that I discovered.

So how did I find these social inference principles principles.

What I did is that I I studied marketing because I also have an MBA in marketing that I got here in

Switzerland and in Australia.

So I studied a lot about marketing about influence in what it is that I saw that you could take these

principles of influence in marketing and translate them and use them with the social dynamics field.

So this is what I would be teaching you today is how you can use the inference principle that you find

in marketing.

But with people in general and again you must have good intentions because your goal is to put the influence

people not to manipulate them.

So how has dropped the discourse.

It's really easy to understand I'm really allergic to boring.

I'm allergic to thew Theory 2 hours of theory that you can't apply anywhere.

So what I will be sharing with you would be really simple and it's actually in three parts.

Let's say that we take the concept of social proof first to be the explanation of the concept and then

I will give you examples then it will be how you can use them in social dynamics.

So first that will explain what it is and then I will give you examples on practically how you can use

them.

We screamed with examples and then at the end of each chapter there is a mission a mission to hammer

the concepts into your brain so that you can immediately apply the new concepts and then you influence

weapons.

That's ular.

So let's go let's start.

Social.

So social proof in two cases.

Now I just want to explain to you what that proves is and then why it's important.

So there are two cases here.

The first one is that if many people have experienced a product service or someone and they liked it

there are higher chances that you'll like it too because it decreases your risk of the unknown.

Let's take the example of Amazon let's say that you want to buy a book on Amazon and then you find a

book with one review and then you find another book on the same subject.

But with 500 reviews and 99 percent true that you really buy the one with 500 reviews because in your

mind and as you say OK if 500 people liked this book it means that I must like it too.

So it decreases your risk of the unknown.

And now the second case is if many people want it you have higher chances of it too.

Let's say that for example you are in a social situation and there is someone that is always busy talking

to everyone wants to talk to disperser unconscious.

You will also want to talk to this person because you think that if many people are talking to this

person this person will be really interesting.

So now let's illustrate that with examples let's say here that you have the choice between these two

restaurants here.

Let's say that you arrive in a new city and then there are these two restaurants next door you can see

on the left there are many people and then on the right there is no one.

And then I ask you this question.

Which restaurant and I'm sure that 99 percent of people on the left.

Why.

Because you can see here that are people eating and people are eating.

It means that it's popular.

The food is good you won't get sick it means that.

OK.

So you can see here that it decreases the uncertainty trying a new service on your place.

So this is key here.

Now let's take another example and start to apply that with social skills.

There is someone on the left here who is a man on the left.

And then there is a man on the right.

You can choose the one you want on the right.

If I ask this question do you prefer to talk to the man on the left or on the right.

I'm sure that 99 percent of people will say that they prefer to talk with the man on the right.

Why.

Because when he is with people though if he's with people it means that he should be friendly that he

should have a group of friends so he should be interesting.

He should have a life going on for him.

You can see candidate that just by being with other people it means that he's already validated in the

social world.

He on the left you can see this the guy that is alone.

You have no idea about him.

So by approaching him you take a greater risk because you don't know if he's socially validated you