Innovation Tools - Skyscanner

The University of Derby College of Engineering and Technology Department of Engineering Division of Mechanical and Manufacturing Engineering Programme Title:  BEng (Hons) Manufacturing and Production Engineering Programme Code: J901 Module Title:   Innovation and Engineering Context Module Code:  5ME511 Assignment No: 2 Assignment Title:  Innovation Tools Submitted By: Tatiane Dutra Bruno (100350007)  27 April 2015

Executive Summary

This assignment aims select the best tool to evaluate a product. The product chosen was the website Skyscanner and its characteristics regarding market, performance and others aspects will be evaluated according to SWOT Analyses, Porter’s 5 force and GE Matrix. After this analyse, the best tool related to the present case will be selected.  

Table of Contents

1.        Introduction        

2.        Literature Review        

2.1.        Skyscanner        

2.2.        Innovation Tools        

2.2.1.        SWOT Analysis        

2.2.2.        Porter’s five forces        

2.2.3.        GE Matrix        

3.        Methodology        

4.        Analysis        

4.1.        Analysis using the tool SWOT        

4.2.        Analysis using the tool Porter’s five forces        

4.3.        Analysis using the tool GE Matrix        

4.4.        The best tool        

5.        Conclusion        

6.        References        

7.        Bibliography        

List of Figures or Illustrations

Figure 1: Flights from Birmingham to Dublin in May        

Figure 2: Porter's Five Forces        

Figure 3: GE Matrix        

Tabela 1: Methodology        

Tabela 2: Skyscanner SOT Analyses        

Tabela 3: Analysis of the best tool        

1. Introduction

It is quite difficult find someone who does not like traveling, there are people who just travel in holidays or the ones who adopt the travel lifestyle. However, traveling requires a carefully planning and research. Nowadays, there are different airlines in the market offering several types of flight. Thus, through a good research, it is possible find the best option with the best cost benefit according to the preferences of each individual.

Skysccaner is a website, which provides instant information about millions of flights and over a thousand airlines, as well car hire and hotels. Its flexible search options allows customers to get the best deals, by showing prices across a whole month, or even a year. The website directs the consumer purchase to the airline or travel agent, thus there is no extra fee by buying in Skysccaner.com. Figure 1 shows

a graphic of flight research by Skysccaner.com.

[pic 2][pic 3]

Source: 

Although there are others websites that also offer flight researches, according to Digitalstrategyconsulting.com (2013), Skyscanner.com is the most visible in UK. This assignment aims to discuss about Skyscanner development and innovative changes that have been used in order to maintain its success. Moreover, the application of tools, such as SWOT, Porter’s five forces and ????, which helped in its strategies and innovation in order to be competitive within the market.

1. Literature Review
   

1. Skyscanner

According to Skyscanner.net (n.d.), Gareth Williams, Skyscanner’ CEO, was very interested about computer as a teenager. He went on to study mathematics and computing at Manchester University. On his first day of the course, he met Bonamy Grimes and Barry Smith (who went on to become Skyscanner co-founders) and they bonded over music and computer code.

Graduating and going on to work as a ‘programmer for hire’, Gareth became frustrated with the difficult and tedious process of having to search multiple airline and travel agent websites to find the best flights to visit his brother who was living in France. Based on this, Gareth thought in a way that he could collect, collate and compare prices for every commercial flight in the world. From a simple excel spreadsheet Skyscanner.com was born. (Skyscanner.net n.d.).

...