Revinate Case
Artigo: Revinate Case. Pesquise 862.000+ trabalhos acadêmicosPor: rodrigobueno90 • 24/8/2013 • 334 Palavras (2 Páginas) • 276 Visualizações
The Company | Founded in 1974 by Jayme Canet Junior and João Canet Netto, the Deville Group start operations in the city of Curitiba, capital of Paraná State. In 1993 the group launched the first airport 5-star hotel in Brazil, the Deville Guarulhos - currently a franchise of Marriott group. In addition to these units the group is present in Porto Alegre, Maringá, Cascavel, Florianópolis, Guaíra and Cuiabá. After more than 3 decades of activities the Deville Group counts on about 1,000 collaborators in its hotels and the Head Office and 1,665 apartments on 11 units:
• Deville Rayon;
• Deville Porto Alegre Airport;
• Deville Maringá;
• Deville Curitiba;
• Deville Salvador;
• Deville Cuiabá.
About Revinate | Revinate is an platform to get instantaneous updates on what’s being said about your company or brand and their competition online. Revinate uses a business intelligence and solutions to take actions that measurably boost guest satisfaction, a visibility of brand or service and improve the sales. Only Revinate provides brands and management groups thru a dashboard to monitor the feedback and social media. The main advantage for the company is a gain unparalleled competitive intelligence and invaluable insight into guest satisfaction.
Before Revinate |
• Distance in communication between company and customer
• The company did not know the opinion and your customer's satisfaction about their hotels
• Low efficiency in operational processes (staff training, for example.)
Deville | The company saw through Social Media, the possibility to disseminate and consolidate the brand in the market and against competitors. Eliana Ozorio, was hired as manager of Marketing and eCommerce at Deville Hotel Chain. She defended the use of Revinate to embrace the most innovative trends in the global hospitality industry. The platform was used to understand the scope of your online presence and, since then, the group began performing tactics to drive even more traffic to your social channels. Through the platform, network Deville Hotels can identify performance problems and make operational adjustments.
After Revinate |
The company had several improvements:
• Operational improvement
• Good visibility and reputation in Social Media
• Increased customer satisfaction.
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